The Brixton pound, which launched as the UK's first urban local currency in 2009, has been redesigned featuring images of four notable cultural figures from the area. For the redesign, Brixton-based agency, This Ain't Rock 'n' Roll, incorporated images of some of the area's most respected sons and daughters.
The currency, known as the B£, is designed to help support local businesses and encourage trade in the area. It is used largely by independent shops in the SW2 and SW9 postcodes in south London.
The B£ was the UK's first local currency to launch in an urban area and follows similar schemes in Totnes in Devon, Lewes in Sussex, and Stroud in Gloucestershire. The project was initiated by volunteers from the Transition Town Brixton community-led organization. More on the Brixton pound at brixtonpound.org.
via Creative Review
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